Experience Platform for Communications
Improve customer experience, enhance customer communications and boost lifetime value. Read about the future of CX in this report.
10X
CX leaders are 10 times more likely to invest in customer experience management (CXM) to realize better business outcomes[1]
Communications are changing
Customer experience (CX) and communications matter more than ever. However, many organizations still operate from silos, causing disjointed communications that frustrate customers, damage brand loyalty and risk lost business.
Jumpstart digital transformation and improve CX with an omnichannel modernization strategy that attracts, retains and delights customers. See how OpenText is a leader on the Aspire Leaderboard – an interactive industry comparison tool.
Achieve better ROI with a CXM solution
A recent IDG survey of marketing firm business and IT executives reveals both their main objectives and biggest pain points in delivering client messages. Discover solutions for running campaigns more efficiently and effectively.
-
Future-proof CXM capabilities
Leverage data to gain invaluable insights into customer needs and drivers, enabling better understanding and increased satisfaction.
-
Improve communication relevancy and conversion rates
Don’t miss opportunities with limited segmentation capabilities. Employ AI, embedded CDP and analytics to deliver relevant, hyper-personalized communications in context.
-
Deliver seamless customer experiences
Eliminate friction and frustration by enabling seamless and cohesive omnichannel conversations with customers as they switch from one channel to another.
-
Improve messaging consistency
Bring marketing, service and transactional communications together in a single customer experience management (CXM) platform for consistency across the customer journey.
-
Drive operational efficiencies
Build a strategic customer communications Center of Excellence (CoE) to bridge organizational silos, reduce costs and improve responsiveness.
Business impacts
-
Customer view
Organizations gather customer data from multiple sources. This results in data conflicts, duplications and other discrepancies that make it hard to gain a complete and accurate view of the customer. Unify data for a single source of truth. -
Customer insights
Sales and marketing teams need to grow revenue. Without shared customer insights into preferences and behaviors, up and cross-sell opportunities are missed. Employ AI, embedded CDP and analytics to deliver relevant, hyper-personalized communications.
-
B2B, B2C and B2E communications
Brands are tasked with building consistency. Different systems duplicate efforts and waste resources. Build a strategic communications Center of Excellence (CoE) to bridge silos, increase productivity and improve the total experience. -
Omnichannel messaging
Today’s customers expect to be able to handle online interactions through their chosen channels. Providing omnichannel options often involves IT and complex processes. Easily create and optimize omnichannel customer experiences.
-
Increase responsiveness
Businesses must provide a consistent experience. Without a cohesive view, it is challenging. Seamlessly share data between departments to deliver the right content, on the right device, at the right time, across the customer journey. -
Important integrations
Businesses use multiple applications. Finding solutions that can’t integrate with ERPs, CRMs and other data systems compromises operational efficiency. Leverage a single solution that integrates with leading applications.
Customer experience success stories
See how customers are succeeding with a communications and CX platform that is cloud-native, scalable and built for the enterprise.
See more success stories
Explore the components of the solution
Products
OpenText offers a solution to improve relevancy, consistency and responsiveness:
- OpenText™ Experience CXMCreate personalized experiences across the customer journey with one platform
Professional Services
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
- Accelerate your Information Management journeyConsulting Services
- Comprehensive Information Management services and resourcesExplore Professional Services
- Reduce time-to-value of Information Management solutionsPackaged Services
Resources to enhance employee and customer experiences
Customer data platforms (CDPs): Building blocks of data-driven marketing organization
Read the eBookRethinking the retail banking customer experience
Read the eBookUnlock your customer data: How to drive better customer experiences
Watch the webinarTop 5 benefits of digital customer experience management tools
Read the blogFocus on customer experience to stand out from retail banking competitors
Read the blog4 tips for tracking customer experience KPIs
Read the blogElevate and personalize citizen experiences
Read the overviewTransforming utility customer experiences
Read the briefHealthcare: Improve patient and member experiences
Read the overviewHow can we help?
Footnotes
Footnotes
- [1]Aspire Customer Communications Services, 2023.
Get the CX report by Aspire
Explore The Future of CX in 2023 and learn how OpenText can accelerate your digital transformation.
