Improve member engagement and experiences with personalized communications and journeys
63%
of members say personalized outreach and recommendations would increase engagement with their health plan[1]
Today’s health plan providers want to encourage members to overcome individual health challenges and adopt healthier lifestyles. Traditional communications and processes are not tailored to member preferences, making meaningful engagement difficult. Health plans need to embrace digital member engagement strategies designed to lower care costs, increase healthcare quality and inform members.
Experience Platform for Healthcare Payer solution provides a member 360 view, allowing for intelligent, personalized health plan experiences that cater directly to the individual and improve understanding, adherence and impact.
Impact business and achieve better results.
View the infographicPersonalize member communications through targeted care journeys to encourage wellness, improve health and increase member retention.
Seamlessly deliver member interactions and communications across a range of digital channels to foster more convenient and personalized member engagement.
Intelligently automate processes and workflows to increase collaboration, optimize communications and secure data exchanges across caregivers, patients and insurers.
Provide a consistent and highly personalized experience throughout the member relationship, engaging members to be their own health advocates.
Use intelligent outreach to engage members in disease management programs, improve health among those with chronic conditions and reduce the cost of care.
Establish digital dialogues with members to deliver value and convenience and encourage informed care decisions.
Increasing demand for convenient care access means healthcare payers must support virtual-first plans. Payers that only offer traditional care options struggle to renew members. Enable digital health services to enhance member satisfaction.
Payers need to give members complete information to help them understand their coverage and make informed decisions. Disconnected applications only provide part of the story, frustrating members. Integrate data to provide all needed information.
See how customers are succeeding with Experience Platform for Healthcare Payers solution.
See more success storiesOpenText offers a bundled solution that uses personalized communications to boost member engagement:
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
The Value of Member Experience Data Platforms for Payers and the Role of Unstructured Data
Written by: Jeff Rivkin, Research Director, IDC Health Insights